Eco Factor: Water bottles made from recycled materials.
Statistics show that 60 million plastic bottles are thrown away daily in the United States, 86% out of them become garbage and hence a threat to the planet. While convincing people not to use plastic bottles will take a couple of decades, the best idea is to sell stuff in bottles that are ecofriendly. Brandimage has created the 360 Bottle made from renewable and recycled paper. These paper bottles are not only good enough for water but for any liquid. The company has received an IDEA award for the design.
The Dark Side:
If the company is able to convince people about the environmental benefits of using a recycled paper water bottle, then these bottles might just be the key to reduce the carbon footprint of the residents of the United States.
Via: Dvice
