Modern consumer market is not just aware of the quality of the products that are on display but they also make sure that they have certain green features which are useful to them. It is also a very wonderful way to blow away competition too as many companies are relying more and more on green features to make sure that their products not only stand out but storm away all competition. If this is how competition is going to be in the times to come, then it is more than welcome.
Electrolux this month launched the Ultrasilencer Green, the most energy-efficient cleaner on the market made of recycled materials. Electrolux Ultrasilencer Green uses 33% less energy and is made with 55% recycled plastic. The use of 55% recycled plastics reduces the energy consumed in manufacturing of those plastic components by 90%. Even more important, a new, high-efficiency motor reduces the appliance’s energy consumption by 33% compared to a standard 2.000W vacuum cleaner. All that adds up to saving tons of carbon emissions that would have been otherwise released in to the air and plenty of energy that can be used for better purposes.
According to a 2007 survey conducted by Electrolux, 70% of North American and European consumers want their appliances to be environmentally friendly. In addition, 76% compare the energy efficiency ratings of different brands, and of those, 93% said that the ratings strongly influenced their purchasing decision or was one of the main criteria. This is a trend that is more impressive than the product itself. This is not to diminish the product, but it is just the fact that such a trend is good news for all concerned.
Electrolux has done a fine job with this super sucker that is the world’s greenest in what it does. This by no means indicates that the product is less than usual when it comes to style and aesthetics. It looks great, is easy to carry around and comfortable to use. While it may not yet be completely green, one can bet that such a high-performance, super green vacuum cleaner is not too far away. Till then, keep those brooms stored some where!
